Input
Landing page copy
Paste a URL or the copy itself. The audit reads hero, subhead, features, and CTA structure.
Campaign messaging audit · MVP
Find the messaging gaps costing your campaigns conversions.
MarketGaps compares your landing page, customer voice, and competitor positioning, then turns the gaps into a prioritised action plan.
Built for B2B SaaS teams, growth leads, product marketers, and agencies reviewing campaign performance.
Demo SaaS homepage audit·Buyer: VP of MarketingSample report
72
Messaging score (sample)
72 / 100
Composite of buyer pain, offer clarity, message-match, differentiation, evidence quality, and test priority.
P0Key gapConfidence: Medium
Hero focuses on platform features before buyer pain
Paid traffic arrives looking for a fix to a specific pain. The hero introduces platform breadth before the buyer's pain is named, so the page does not earn the next scroll.
P0Critical fixes to test first
- Rewrite the hero to lead with the buyer pain, not the platform
- Move proof above the fold before the demo CTA
Hero — primary headlineHypothesis
Before
All-in-one platform for scaling your marketing operations.
After
See which campaigns are leaking demo requests before you spend more on traffic.
Inputs to outputs
From messy campaign inputs to a clear action plan.
Bring the context you already have. The audit turns it into something you can act on this week.
Input
Customer voice
Sales-call snippets, support tickets, reviews, interview notes — verbatim quotes are best.
Input
Competitor positioning
URLs or pasted notes from the rival pages buyers compare you against.
Audit produces
Output
Messaging gaps
Where the page, the buyer, and the competitor stop matching — with evidence and confidence.
Output
Prioritised actions
P0, P1, P2 fixes with effort and impact levels — never predicted percentages.
Output
Copy tests to run
Before/after copy paired with hypotheses and success metrics, exportable as Markdown.
The problem
Your campaign may not have a traffic problem.
Many SaaS teams spend more on traffic before fixing message clarity. MarketGaps helps identify where buyer pain, offer value, page copy, and competitor narrative stop matching.
Buyer pain is buried
Pages lead with platform breadth before the buyer's job-to-be-done is named.
CTA appears before value is proven
Demo CTAs fire above the fold without the proof block that earns the click.
Competitors explain the outcome more clearly
Rivals lead on time-to-value or trust while the page concedes the lane.
Product preview
A consultant-grade audit report, generated from your campaign context.
Score, key gaps, prioritised action plan, and copy recommendations — all editable, all exportable as Markdown.
Demo SaaS homepage audit·Buyer: VP of MarketingSample report
72
Messaging score (sample)
72 / 100
Composite of buyer pain, offer clarity, message-match, differentiation, evidence quality, and test priority.
P0Key gapConfidence: Medium
Hero focuses on platform features before buyer pain
Paid traffic arrives looking for a fix to a specific pain. The hero introduces platform breadth before the buyer's pain is named, so the page does not earn the next scroll.
P0Critical fixes to test first
- Rewrite the hero to lead with the buyer pain, not the platform
- Move proof above the fold before the demo CTA
Hero — primary headlineHypothesis
Before
All-in-one platform for scaling your marketing operations.
After
See which campaigns are leaking demo requests before you spend more on traffic.
- Messaging score with six dimensions
- P0 / P1 / P2 action plan with effort and impact levels
- Before/after copy recommendations with rationale
- A/B test ideas with success metrics
- Markdown export from the live report state
How it works
Four steps from campaign context to action plan.
Add your landing page and campaign goal
Paste a URL or the copy. Pick the campaign goal and the buyer you're selling to.
Add customer voice and competitor context
Drop in call snippets, reviews, or competitor notes. Every input sharpens the audit.
Generate a messaging audit
Get a score, key gaps, voice insights, message-match, and a prioritised P0/P1/P2 action plan.
Edit the report and export the action plan
Edit any section in place, then export the report as Markdown for docs, Notion, or Slack.
Built for
Use cases — sharper than a generic AI tool.
MarketGaps is built around the way B2B SaaS teams already think about campaigns: buyer, message, proof, and the next test.
B2B SaaS founder
Founder running paid traffic to a homepage and unsure why demo requests are flat.
GetsA clear list of where the message and the buyer disagree, in priority order.
Growth lead
Growth lead briefing a copywriter before rewriting the hero on a campaign landing page.
GetsHypothesis-tagged copy recommendations and A/B test ideas with success metrics.
Product marketer
Product marketer aligning sales call objections with the homepage proof block.
GetsVoice of customer insights mapped to specific page sections with confidence levels.
Agency strategist
Agency strategist running a messaging audit for a B2B SaaS client before a campaign relaunch.
GetsA consultant-grade report with evidence labels and a Markdown export for the client.
Trust and guardrails
Built for useful strategy, not fake certainty.
Recommendations carry their evidence and their limits. The audit is honest about what it doesn't know.
Evidence labels on every finding
Every recommendation is tied to landing-page, customer-voice, or competitor evidence — or labelled Hypothesis.
Confidence levels, not certainty
High / medium / low / hypothesis on every insight. Thin evidence drops confidence sharply.
Assumptions and unknowns surfaced
Limits of the audit — sample size, traffic mix, missing baselines — are listed in their own section.
No fake conversion promises
Impact stays as a level (high / medium / low / unknown). No predicted percentages.
Recommendations are hypotheses to validate
Copy and tests are flagged for A/B testing. Validation comes before claims.
Early access
Get MarketGaps as it opens up.
MarketGaps is in early MVP. Request early access and we'll reach out as beta spots open — or start a sample-mode audit right now, no signup needed.
Before you spend more, check the message.
Run a sample-mode audit in a few minutes. No external services. No real keys. Just the report.