Use cases
One audit, framed for how your team already works.
MarketGaps compares buyer pain, page copy, and competitor narrative — then turns the gaps into a prioritised action plan. Here's what that looks like for each team.
Who it's for
Pick the version that matches your seat.
Same structured report each time. The angle below is the one that tends to matter most for each segment.
B2B SaaS founders
Find out why the offer isn't landing — before you spend more on traffic.
Unsure why the offer isn't resonating? Audit the message before spending more on traffic.
See this use case →Growth & demand-gen leads
Your campaign may not have a traffic problem.
Traffic is fine, conversions aren't. Turn an underperforming campaign into a sharper test plan.
See this use case →Product marketers
The buyer pain from sales calls that never made it to the page.
Sales calls reveal buyer pain the site never mentions. Close the gap between positioning and page.
See this use case →Agencies & consultants
Client-ready messaging audits, in a repeatable format.
Deliver client-ready messaging audits in a repeatable format, faster than a hand-built deck.
See this use case →Find the gap before you spend more.
Run a sample-mode audit and see the report your team would work from.