Sample report

See what a MarketGaps audit looks like.

Preview how MarketGaps turns landing page, buyer, and competitor context into a messaging score, key gaps, and prioritised action plan.

Demo SaaS homepage audit·Buyer: VP of MarketingSample report
72
Messaging score (sample)
72 / 100
Composite of buyer pain, offer clarity, message-match, differentiation, evidence quality, and test priority.
P0Key gapConfidence: Medium
Hero focuses on platform features before buyer pain

Paid traffic arrives looking for a fix to a specific pain. The hero introduces platform breadth before the buyer's pain is named, so the page does not earn the next scroll.

P0Critical fixes to test first
  • Rewrite the hero to lead with the buyer pain, not the platform
  • Move proof above the fold before the demo CTA
Hero — primary headlineHypothesis
Before

All-in-one platform for scaling your marketing operations.

After

See which campaigns are leaking demo requests before you spend more on traffic.

View full sample report →
What you'll see

A consultant-grade report — not a wall of AI text.

The sample report is built from a Demo SaaS homepage scenario. Every value is illustrative sample data, clearly labelled as such.

Inside the report
  1. 01Executive summary with one key insight and recommendation
  2. 02Messaging score across six dimensions
  3. 03Key messaging gaps with sources and confidence
  4. 04Voice of customer insights paired with recommendations
  5. 05Competitor narrative map (this brand vs. rivals)
  6. 06Per-section landing page message-match audit
  7. 07P0 / P1 / P2 action plan with effort and impact levels
  8. 08Before/after copy recommendations with rationale
  9. 09A/B test ideas with success metrics
  10. 10Assumptions and unknowns
Demo SaaS homepage audit·Buyer: VP of MarketingSample report
72
Messaging score (sample)
72 / 100
Composite of buyer pain, offer clarity, message-match, differentiation, evidence quality, and test priority.
P0Key gapConfidence: Medium
Hero focuses on platform features before buyer pain

Paid traffic arrives looking for a fix to a specific pain. The hero introduces platform breadth before the buyer's pain is named, so the page does not earn the next scroll.

P0Critical fixes to test first
  • Rewrite the hero to lead with the buyer pain, not the platform
  • Move proof above the fold before the demo CTA
Hero — primary headlineHypothesis
Before

All-in-one platform for scaling your marketing operations.

After

See which campaigns are leaking demo requests before you spend more on traffic.

View full sample report →
What to look for

The patterns that make the report trustworthy.

Every output is built around evidence and limits — so you can act on it without overclaiming.

Evidence labels

Every finding cites where it came from — landing page, customer voice, competitor, or strategy.

Confidence badges

High / medium / low / hypothesis. Thin evidence drops confidence; it never inflates it.

Assumptions and unknowns

A dedicated section names what the audit cannot answer with the inputs provided.

Hypotheses to test

Copy and tests are flagged as hypotheses, paired with success metrics, not predicted lift.

Markdown export

The full report exports as Markdown — ready for docs, Notion, Slack, or your CMS.

Editable in place

Every section can be edited locally. The export reflects the live state, not the seed.

Open the sample report.

It's the real /reports/sample route — fully editable, fully exportable, with a sample-data banner.