Landing page message-match
Per-section view of what the page says vs. what the buyer needs to hear, with a strong / partial / weak / missing rating.
Product
Campaign messaging audits for B2B SaaS teams.
MarketGaps helps you compare what your page says, what buyers care about, and how competitors frame the problem, then turns the gaps into a clear action plan.
What MarketGaps audits
The six surfaces every B2B SaaS campaign lives or dies on.
Each surface is checked against the inputs you provide. Where evidence is thin, confidence drops — not the other way around.
Buyer pain clarity
Whether the page names the buyer's job-to-be-done before introducing platform or feature breadth.
Offer clarity
Whether the offer is named cleanly and consistently across hero, subhead, features, and CTAs.
Competitor narrative
How rival pages frame the same buyer — primary promise, buyer pain, differentiation, CTA clarity.
Customer voice alignment
Whether the language buyers use in calls, reviews, and tickets shows up on the page above the fold.
CTA and conversion friction
Whether the primary CTA fires after the page has earned the click — or before.
What you get
One report, ten sections, fully editable.
Every output is structured the same way each run, so a team can read, edit, and export it without learning a new layout.
- Executive summary with one key insight and recommendation
- Messaging score across six dimensions
- Key messaging gaps with evidence and confidence
- Voice of customer insights, paraphrased
- Competitor narrative map
- Landing page message-match audit, per section
- P0 / P1 / P2 action plan with effort and impact levels
- Copy recommendations (before / after) with rationale
- A/B test ideas with success metrics
- Markdown export of the full report
Why it's different
Where a structured audit beats the alternatives.
MarketGaps doesn't replace strategy — it gives a team a consistent surface to work on it. The comparisons below are honest, not aggressive.
Compared with
Where it falls short
What MarketGaps adds
Generic ChatGPT prompts
Open-ended outputs that require re-prompting and re-formatting before a team can act on them.
Structured report with evidence labels, confidence levels, and a prioritised action plan in one place.
Manual CRO review
Powerful, but slow and inconsistent across reviewers. Hard to repeat across many campaigns.
Same structured surface every time — buyer, message, proof, next test — that scales across campaigns.
Spreadsheets
Captures the inputs, but rarely produces a writable report or copy recommendations.
Inputs become a report you can edit in place and export as Markdown.
Competitor swipe files
Useful inspiration, no narrative comparison.
Competitor narrative map that compares promise, pain, differentiation, and CTA clarity in one row.
Workflow
Input → Audit → Edit → Export → Test.
Input
Add landing page, campaign goal, target buyer, customer voice, competitor notes.
Audit
Generate the report — score, gaps, voice insights, message-match, action plan.
Edit
Refine any section in place. Update priorities and statuses as the team takes action.
Export
Markdown export captures the live state — including edits — for docs or Slack.
Test
Run the prioritised A/B tests. Validate impact before claiming a lift.
Audit my campaign.
Run a sample-mode audit in a few minutes. The report is editable, exportable, and tagged with evidence and confidence.