Load the client's page and campaign context
Paste the landing page, goal, and target buyer. The same inputs every engagement, so audits stay comparable.
Agencies & consultants
Client-ready messaging audits, in a repeatable format.
Agencies, consultants, and fractional CMOs need a consistent audit surface they can produce quickly and hand to a client. MarketGaps gives you the same structured report every time — score, gaps, evidence, action plan — exportable as Markdown.
Demo SaaS homepage audit·Buyer: VP of MarketingSample report
72
Messaging score (sample)
72 / 100
Composite of buyer pain, offer clarity, message-match, differentiation, evidence quality, and test priority.
P0Key gapConfidence: Medium
Hero focuses on platform features before buyer pain
Paid traffic arrives looking for a fix to a specific pain. The hero introduces platform breadth before the buyer's pain is named, so the page does not earn the next scroll.
P0Critical fixes to test first
- Rewrite the hero to lead with the buyer pain, not the platform
- Move proof above the fold before the demo CTA
Hero — primary headlineHypothesis
Before
All-in-one platform for scaling your marketing operations.
After
See which campaigns are leaking demo requests before you spend more on traffic.
When this comes up
The moments this audit is built for.
If one of these sounds like your week, the messaging gap is usually the cheaper thing to fix first.
Agency needs to audit a client page
Product marketer needs sharper positioning
Paid campaign is underperforming
What you get
What the report gives you.
Every finding carries its evidence and its confidence. Where evidence is thin, confidence drops — it never inflates.
- A consistent, structured report you can produce for any client campaign
- Evidence labels and confidence levels that make the audit defensible in a client meeting
- A prioritised action plan the client can act on, with effort and impact levelled
- Markdown export that drops into a deck, doc, or client workspace
How it works
From context to action, in a few steps.
Add the client's buyer voice and competitor set
Call notes, reviews, and rival pages sharpen the audit and give you evidence to cite back to the client.
Edit, then export a client-ready report
Refine any section in place, then export Markdown for the deliverable — the export reflects your edits, not the seed.
Early access
Want to run this on a real campaign?
MarketGaps is in early MVP. Request early access and we'll be in touch as beta spots open up — or jump straight into the sample-mode audit now.
No checkout, no card. The sample report is the real /reports/sample route — fully editable and exportable as Markdown.
Start a sample auditFind the gap before you spend more.
Run the sample-mode audit and see the report your team would work from.