Add the campaign and the page it points to
Paste the landing page and the promise the ad or email made. Message match starts with both halves in view.
Growth & demand-gen leads
Your campaign may not have a traffic problem.
When a paid campaign gets clicks but weak conversions, the gap is usually between the promise that earned the click and the page that receives it. MarketGaps finds that gap and turns it into A/B test ideas with success metrics.
Demo SaaS homepage audit·Buyer: VP of MarketingSample report
72
Messaging score (sample)
72 / 100
Composite of buyer pain, offer clarity, message-match, differentiation, evidence quality, and test priority.
P0Key gapConfidence: Medium
Hero focuses on platform features before buyer pain
Paid traffic arrives looking for a fix to a specific pain. The hero introduces platform breadth before the buyer's pain is named, so the page does not earn the next scroll.
P0Critical fixes to test first
- Rewrite the hero to lead with the buyer pain, not the platform
- Move proof above the fold before the demo CTA
Hero — primary headlineHypothesis
Before
All-in-one platform for scaling your marketing operations.
After
See which campaigns are leaking demo requests before you spend more on traffic.
When this comes up
The moments this audit is built for.
If one of these sounds like your week, the messaging gap is usually the cheaper thing to fix first.
Paid campaign is underperforming
Landing page is getting traffic but weak conversions
Team is launching a new campaign
What you get
What the report gives you.
Every finding carries its evidence and its confidence. Where evidence is thin, confidence drops — it never inflates.
- A per-section message-match audit rating each block strong / partial / weak / missing
- The specific points where the ad promise and the page stop agreeing
- A/B test ideas paired with the success metric to judge each one
- A prioritised action plan so the next test is the one most likely to move the needle
How it works
From context to action, in a few steps.
Layer in customer voice and competitor framing
Drop in call snippets, reviews, or rival pages. The audit checks whether the buyer's language shows up above the fold.
Take the test plan, not a rewrite
Get ranked test ideas with success metrics — validate the top one before rewriting the page blindly.
Early access
Want to run this on a real campaign?
MarketGaps is in early MVP. Request early access and we'll be in touch as beta spots open up — or jump straight into the sample-mode audit now.
No checkout, no card. The sample report is the real /reports/sample route — fully editable and exportable as Markdown.
Start a sample auditFind the gap before you spend more.
Run the sample-mode audit and see the report your team would work from.