Bring the page and the buyer's own words
Paste the landing page plus call snippets, reviews, or interview notes. Verbatim quotes work best.
Product marketers
The buyer pain from sales calls that never made it to the page.
Product marketers hear the objections and the language buyers actually use — then watch the homepage say something else. MarketGaps maps voice-of-customer insight to the exact page sections where it's missing, against the competitor narrative.
Demo SaaS homepage audit·Buyer: VP of MarketingSample report
72
Messaging score (sample)
72 / 100
Composite of buyer pain, offer clarity, message-match, differentiation, evidence quality, and test priority.
P0Key gapConfidence: Medium
Hero focuses on platform features before buyer pain
Paid traffic arrives looking for a fix to a specific pain. The hero introduces platform breadth before the buyer's pain is named, so the page does not earn the next scroll.
P0Critical fixes to test first
- Rewrite the hero to lead with the buyer pain, not the platform
- Move proof above the fold before the demo CTA
Hero — primary headlineHypothesis
Before
All-in-one platform for scaling your marketing operations.
After
See which campaigns are leaking demo requests before you spend more on traffic.
When this comes up
The moments this audit is built for.
If one of these sounds like your week, the messaging gap is usually the cheaper thing to fix first.
Sales calls reveal buyer pain that is missing from the website
Product marketer needs sharper positioning
Team is launching a new campaign
What you get
What the report gives you.
Every finding carries its evidence and its confidence. Where evidence is thin, confidence drops — it never inflates.
- Voice-of-customer insights mapped to the specific sections where the page is silent
- A competitor narrative map comparing promise, buyer pain, differentiation, and CTA clarity
- Message-match ratings that turn 'this feels off' into a specific, section-by-section list
- Copy recommendations tied to evidence, separating what buyers said from what the audit infers
How it works
From context to action, in a few steps.
Add the competitor set buyers compare you against
The audit builds a narrative map — how rivals frame the same buyer — so positioning gaps are visible, not assumed.
Hand the team an evidence-backed brief
Export the report as Markdown: gaps, evidence labels, and copy hypotheses ready for the next positioning pass.
Early access
Want to run this on a real campaign?
MarketGaps is in early MVP. Request early access and we'll be in touch as beta spots open up — or jump straight into the sample-mode audit now.
No checkout, no card. The sample report is the real /reports/sample route — fully editable and exportable as Markdown.
Start a sample auditFind the gap before you spend more.
Run the sample-mode audit and see the report your team would work from.