Add your page and the buyer you're selling to
Paste the landing page URL or copy, the campaign goal, and the buyer. No integrations, no setup.
B2B SaaS founders
Find out why the offer isn't landing — before you spend more on traffic.
When demo requests stay flat, more budget rarely fixes a page the buyer doesn't recognise. MarketGaps compares your landing page, your buyer, and your competitors, then hands you a prioritised list of what to fix first.
Demo SaaS homepage audit·Buyer: VP of MarketingSample report
72
Messaging score (sample)
72 / 100
Composite of buyer pain, offer clarity, message-match, differentiation, evidence quality, and test priority.
P0Key gapConfidence: Medium
Hero focuses on platform features before buyer pain
Paid traffic arrives looking for a fix to a specific pain. The hero introduces platform breadth before the buyer's pain is named, so the page does not earn the next scroll.
P0Critical fixes to test first
- Rewrite the hero to lead with the buyer pain, not the platform
- Move proof above the fold before the demo CTA
Hero — primary headlineHypothesis
Before
All-in-one platform for scaling your marketing operations.
After
See which campaigns are leaking demo requests before you spend more on traffic.
When this comes up
The moments this audit is built for.
If one of these sounds like your week, the messaging gap is usually the cheaper thing to fix first.
Founder is unsure why the offer is not resonating
Paid campaign is underperforming
Landing page is getting traffic but weak conversions
What you get
What the report gives you.
Every finding carries its evidence and its confidence. Where evidence is thin, confidence drops — it never inflates.
- A messaging score across six dimensions, so you know where the page is weakest
- Key gaps between buyer pain and page copy, each with evidence and a confidence level
- A P0 / P1 / P2 action plan you can act on this week, effort and impact labelled
- Before/after copy recommendations flagged as hypotheses to test, never guaranteed lift
How it works
From context to action, in a few steps.
Add whatever buyer context you already have
Sales-call snippets, reviews, competitor notes — every input sharpens the audit. Thin evidence lowers confidence rather than inflating it.
Read the gaps in priority order
The report leads with the fixes most likely to add clarity, so you can test one or two before rewriting the whole page.
Early access
Want to run this on a real campaign?
MarketGaps is in early MVP. Request early access and we'll be in touch as beta spots open up — or jump straight into the sample-mode audit now.
No checkout, no card. The sample report is the real /reports/sample route — fully editable and exportable as Markdown.
Start a sample auditFind the gap before you spend more.
Run the sample-mode audit and see the report your team would work from.